Paper postcard in landscape orientation. Black background with a photograph including charts on the bottom, a mouth mirror and a red toothbrush on top of the charts, and a white case of dental floss in the upper left corner. Across the top, white text reads: "Time for your check-up." ("check-up" is in yellow) Written on the back: "Just a friendly reminder... It's time for your regular dental check-up. Please call to make your appointment. Your appointment has been scheduled for Day Date Time. If you're unable to keep this appointment, please call."