Paper postcard in landscape orientation. White background with a photograph of a red toothbrush with blue toothpaste on it across the bottom with the head of the brush on the left side. To the right, black text reads: "To help you smile." ("smile" is written in red text) Written on the back: "Just a friendly reminder... It's time for your regular dental check-up. Please call to make your appointment. Your appointment has been scheduled for Day Date Time. If you're unable to keep this appointment, please call."